Maslow's Hierarchy of Needs consists of: Deficiency needs (Physiological needs, Safety needs, Social needs, Esteem), and Self-actualization (Acceptance, Problem Centering, The need for privacy, Morality and discrimination between means and ends, Sense of Humor, Imperfections, The desires to Know and to Understand).
So what do people want, exactly?
People want to ...
- feel safe and secure
- feel comfortable
- be free to do what they want
- be cared for and connected to others
- be desired by others
- feel that they matter
- grow and become more
- be surprised and excited
- serve others and give back
- believe there is a higher purpose
Big brands spend over $450 billion each year to influence consumers. They wouldn't spent that much if it did not work -- they know what they're doing. Learn what they are doing to satisfy consumers' needs. Apply some of those strategies in your own affiliate marketing efforts to be more successful.
It's also important as marketers that we realize there is a difference between need and want. A person may need a car, but they may want a Mercedes or BMW or Lexus. And the person wants that expensive car to meet their needs (e.g.: to be desired by others, feel that they matter).
So remember, focus your marketing efforts on what people want.
Remember to Give Them What They Want (It's Really Very Simple) describes these needs in greater detail and illustrates them with brands that successfully target those needs. Check it out.
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