Must Identify Yourself as an Amazon.co.uk Associate

Amazon.co.uk will be requiring you to clearly state on your website that you are an Amazon.co.uk Associate.

The upcoming March 1, 2010 version of the Amazon.co.uk Operating Agreement contains the following section:

10. Identifying Yourself as an Associate

You will not issue any press release or make any other public communication with respect to this Operating Agreement, your use of the Content, or your participation in the Programme. You will not misrepresent or embellish the relationship between us and you (including by expressing or implying that we support, sponsor, endorse, or contribute to any charity or other cause), or express or imply any relationship or affiliation between us and you or any other person or entity except as expressly permitted by this Operating Agreement. You must, however, clearly state the following on your site: "[Insert your name] is a participant in the Amazon Europe S.à.r.l. Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.co.uk/Javari.co.uk."

Notice the sentence that I have highlighted in yellow.

You should include the required sentence on your website before March 1, 2010 so that you will remain in compliance with the upcoming Amazon.co.uk Associates Programme Operating Agreement.

A summary of the all changes between the current and next version of the agreement can be seen here: Amazon.co.uk agreement comparison.