See a Need, Fill a Need

Social media advisor Chris Brogan wrote in his article "Pursue the Goal Not the Method" about the important difference between method and goals. About goals, he wrote:

Seek the goal.
The goal is equipping people.
The goal is satisfying need.
The goal is seeking to better others.
The goal is to provide.
The goal is to make everything work better.

When you are working on your affiliate marketing efforts, you have to always keep your goals in mind. You have to be flexible as to the method. The method is not as important as the goal.

And not only do you have to keep your goals in mind, you have to think about the goals and needs and wants of your target market (see "So What Do People Want, Exactly?").

I'm reminded of a line from the animated film "Robots" (2005). The motto of the main character is, "See a need, fill a need." This succinct line summarizes all of Chris Brogan's "The goal is ..." statements. We should burn that bit of marketing wisdom into our minds.

So the next time you write a blog post or an article, or add something to your website, keep your goals and your visitors' goals in mind. In fact, even before you do any of that, ask yourself if that is the best method to reach those goals. Be flexible in your method and reach for the goal.

Remember ...

See a need, fill a need.